We have leveraged DJ SPINALL’s position as brand ambassador to Smirnoff & Pepsi, and The CAP brand to drive consumer engagement through a series of Party Of Your Dreams event.

Through this event, partner brands sample, drive sales and create digital content – both brand and user-generated. Pre- and post-event extension activities have also been exploited: from ticket winning competitions to ‘Party with’ activities.

The series is on-going and will be further exploited with more partners once the current state of activities loosen up. However, plans are underway to explore socially acceptable variants of the platform.