Amazing brand experiences start here...

Entertainment Marketing . Live . Brand Partnerships.
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Our Passion

We are passionate about working behind-the-scenes to create or leverage excellent branded entertainment activities for your brand anywhere we work – locally or in other African markets.

Our extensive network allows us access to the most novel opportunities and platforms in music, arts and digital entertainment sectors in various genres to meet unique consumer interests.

We ensure seamless & excellent execution – ALWAYS

Our Services

Entertainment Marketing

Concerts
Festivals
Tours
Music
Games

Live Event Production

Festivals
Concerts
Tours
Product Launches
Media Events
Corporate Events
Seminars & Forums
CSR Campaigns

Brand Partnership

Brand collaborations
Sponsorships
Product Placements
Ambassador Recruitments
Influencer Marketing
Campaign & Awareness

Project Reel

Concerts

Party Of Your Dreams

Through this event, partner brands sample, drive sales, and create digital content – both brand and user-generated. Pre- and post-event extension activities have also been exploited: from ticket winning competitions to ‘Party with’ activities.

Live Activations

Cocktails in the Wild

Birthed in Uganda, this property has travelled from East to West Africa.

CITW is a camp-out party with limited guests, often at a secret location that goes on for over 24 hours with actual camping tents.

Corporates

Danfoss Launch

We execute corporate activities like product launches, End-of-Year parties, PR events and stakeholder meeting.

Product Shows

Anushree Malhotra Fashion Show

We design product showcases in exciting ways from intimate partner events for business-to-business clients to trunk shows for fashion designers.

When necessary, we follow-up with PR campaigns to extend the reach of the collection.

And if we need to get close to the mass consumer, we are happy to get on the road to engage them at mobile touchpoints.

Music Series

Falana Live. Lagos, Accra, Kigali, and Abuja.

Intimate or large music presentations by mainstream or quirky artistes. Our team is able to design a concept that suits your clientele’s specific tastes.

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We have worked with:

Our Footprint

Our Footprint in Africa

We have footprints and affiliations across sub-Saharan Africa, as such, we are able to provide synchronised execution of a single or multiple activation theme(s) in the following markets:

...and beyond

With our recent partnership with: Raggae Afrobeat Jamrock, we have included Jamaica in our list of entertainment marketing locations!

Contact Us

Let’s create immersive experiences with you that increase your brand’s equity through exciting consumer engagements.

Reach out to us:

info@thehumandiscretion.com
+234 09062449459